Wednesday, May 16, 2012

Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal

pandora proposalWhen I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional song dedication from a boy/girlfriend to their significant other. It was awkward, but also kind of beautiful. But mostly awkward. Now it sounds like Pandora has made an impressive gesture toward keeping that tradition alive, while also demonstrating the power of its ad targeting.

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